Sustainable Sourcing

We aim to source quality ingredients produced by progressive farmers to leading animal welfare and environmental standards.

<h2>Sustainable sourcing</h2>

Sustainable sourcing begins with sustainable farming. How we source our food can make a meaningful and lasting difference, helping to drive change across the farming industry.

Our commitment to sustainable sourcing includes using our scale and influence to help positively impact our planet, animals and the people in our supply chain.

We’ve made several big moves over the last 20 years, including the creation of our flagship Farm Forward programme, and conducting independent research as a founding partner of FAI Farms to develop and create sustainable farming practices for the food industry.

Our commitment and goals

In 2021, as part of our Plan for Change, we committed to further strengthen our sustainable sourcing criteria, while supporting Irish and British farmers to help scale more sustainable farming practices.

By 2023 develop a Plan for Change Scorecard in collaboration with independent experts, to expand and embed ethical and sustainability criteria in our sourcing decisions

By 2025 support resilient livelihoods and sustainable outcomes through McDonald’s Farm Forward, benefiting over 23,000 Irish and British farmers

By 2025 engage 10 million families, and connect them to farming, nature and the future of sustainable food

By 2030 have kick-started over 100 careers in food and farming for young people from diverse backgrounds through our McDonald’s Young Talent programme

Strengthening our sourcing criteria

In 2022 we reviewed our existing ethical and sustainability sourcing criteria in Ireland and the UK, in partnership with independent experts, to ensure they supported our responsible sourcing ambitions. We focused on key areas such as emissions reductions, regenerative practices, deforestation and circularity, and set out our guiding principles for our engagement with suppliers. This criteria has now been embedded in our core sourcing practices, rather than as a standalone Plan for Change Scorecard, as this was identified as the most effective solution for continuous improvement and ongoing collaboration with our suppliers.

Supporting Irish and British farmers

We’re working closely with our suppliers to support farmers to be more resilient and make environmental improvements through our Farm Forward programme.

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Encouraging new and diverse talent

We’re also growing the next generation of farmers, who bring their fresh thinking and energy to the industry. Our Progressive Young Farmer programme supports new talent in the industry, providing access to career opportunities in food and farming.

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Engaging with customers

We want to help our customers understand and appreciate where their food comes from, as well as enjoy what they’re eating. We inform customers about the provenance and quality of our ingredients in our advertising and have been working with a number of partners to open up access to the food and farming system.

As we continue to build our plans to engage families on farming, nature and the future of sustainable food, we will share progress on new initiatives as they are launched.

What makes our food?

Read about how we source our key ingredients.

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Our beef is Irish through and through

Every beef product sold in Ireland is made from 100% pure Irish beef.

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We have over 20 years of sustainable sourcing milestones

Free range eggs

We’ve been serving free range eggs since 1998. All farms that supply our eggs are RSPCA Assured.

Sustainably sourced fish

Since 2011, all our fish has come from fisheries certified to the Marine Stewardship Council standard for sustainable fishing.

Rainforest Alliance Certified™ coffee

Our McCafe® hot coffee has been made with freshly ground beans from Rainforest Alliance Certified farms since 2011.

Bord Bia Quality assured bacon

The bacon in our burgers is sourced from Bord Bia assured farms.

Improved welfare outcomes for chickens

Since 2017 we’ve had a commitment to source chickens raised with improved welfare outcomes.

100% Irish beef

We source 100% Irish beef for all the burgers on our menu.

Human rights in the supply chain

The success of the McDonald’s System lies in our trusted relationships with suppliers. We expect all suppliers to meet our expectations of fundamental rights for all people as established by the United Nations Declaration of Human Rights.

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Responsible antibiotic use

Our efforts to tackle antimicrobial resistance within our supply chain dates back to 2003, when we first established a position on responsible antibiotic use. In 2015, we developed the Vision for Antibiotic Stewardship (VAS). This outlines our approach to antibiotic use within the McDonald’s supply chain and sets the path for the development of species-specific policies.

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