Vice President, Strategic Insights and Prioritization, McDonald’s USA
Mike Shapiro is the Vice President of Strategic Insights and Prioritization for McDonald's USA. In this role, Mike oversees the function responsible for the management of strategy, insights, analytics, and planning resources for the entire U.S. business.
Across his McDonald’s career, Mike has held various leading roles on the Field Business Insights and Value & Deal Strategy teams, where he has been at the forefront of advancing McDonald’s affordability plans while keeping a pulse on the changing needs of customers. As one of Mike’s many career highlights, he led the short and long-term regional Field Office planning process and partnered with marketing and operations to identify opportunities to better meet customer needs and drive growth for the McDonald’s U.S. Northeast region.
His most recent experience completing the Accelerated Operations Program (AOP) gave him hands-on restaurant training and brought him even closer to McDonald’s business priorities and the field. This was further strengthened when he served as Senior Director and Chief of Staff to National Field President Myra Doria, where he rallied the System around strategic priorities, fostering stronger collaboration and consistency, and bringing the “One Team McDonald’s USA” vision to life.
Mike is passionate about the story data can tell, and by continuously monitoring market trends and emerging technologies, he ensures that the company remains agile and responsive to change. He believes this proactive approach allows McDonald’s to anticipate challenges and seize opportunities, making well-informed decisions that drive the business forward.
Mike holds BAs in Accounting and Marketing from the University of Illinois, Champaign, and an MBA from Northwestern University. He lives in Chicago with his wife and their two dogs.
