Chief Marketing and Customer Experience Officer, McDonald’s USA
As Chief Marketing and Customer Experience Officer, Alyssa Buetikofer leads all marketing efforts and capabilities—including digital, media, customer engagement, brand, content and culture work, and menu strategy—to create distinctive brand experiences for customers of the nearly 14,000 McDonald’s restaurants in the U.S.
Prior to her current position, Alyssa served as the Chief Marketing Officer of McDonald’s Restaurants of Canada since 2021. Alyssa joined McDonald’s in 2011 and quickly ascended the ranks, taking on a diverse range of responsibilities across U.S. and global marketing. During her time in Canada, her creative outlook and courageous approach resulted in beloved and award-winning campaigns including Remix, Frequent Flyer, McHappy Day, Grinch and Hockey Showdown. Notably, she was also one of the key leaders behind the Famous Orders celebrity program, featuring Travis Scott and J Balvin, which contributed to record-breaking social engagement and drove tremendous business results.
Throughout her career, Alyssa has earned a reputation as a strategic marketing visionary hyper-focused on business growth who always keeps the interests of guests top of mind. She is a thoughtful leader known for her ability to build strong relationships, influence through transparent and genuine communication, and inspire high-performing teams. Alyssa has earned numerous McDonald’s awards and distinctions, including receiving the President’s Award (2015) and being selected for the Leading Women Executives (2018) training program. She is also an International Cannes Young Lions Competition Bronze medal winner (2008).
Prior to joining McDonald’s, Alyssa spent seven years at OMD, where she was responsible for media strategy for McDonald’s, as well as Quaker Foods.
Alyssa will shortly be relocating back to Chicago with her husband and three children.
