Stack of purple books on a yellow shelf

At McDonald’s we believe one book can change everything; it can ignite a life-long love of reading and has the power to foster imagination, unlock creativity and expand knowledge.

Open Happy Meal book with a smile on a yellow shelf

That’s why since 2013, we’ve provided over 160 million books for kids across the UK and Ireland through our Happy Readers® programme.

Three characters with books around the screen on a yellow shelf

World Book Day

Get a free book on World Book Day on 6th March 2025 in restaurant, and a free token on the side of every Happy Meal® Box 19th February – 23rd March 2025!  

Ready for Spring copy on a green blue background with flowers

Creative Play

From nature surveys to bug bingo, there are plenty of activities for your little one to enjoy this spring!

Happy Meal Box on a table

Good to Know

Take a look at everything we’re doing to improve our Happy Meal®!

Family Fun Hub

Welcome to our family entertainment hub!​ From creative activities to interactive play, board games to eBooks, plus football skills videos to help keep your kids active, there’s hours of fun to entertain the whole family.

World Book Day is a registered charity, company and trade mark

World Book Day illustrations © Vivian Truong 2025

© 2025 McDonald’s. Happy Meal and Happy Meal box design are trademarks of McDonald’s Corporation and its affiliates

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