How these changes add up
These small changes are making a big difference to our menu and our customers' choices.
Between 2020 and 2023 we removed 150 tonnes of fat, 18.8 tonnes of saturated fat, 34.9 tonnes of salt, 2,672 tonnes of sugar and 11.8 billion calories from our menu. 93% of our core food & drinks menu in the UK is now 500 calories or under.
We’ve seen a significant increase in the number of Fruit Bags being sold in Happy Meals. Nearly one million (950,000) side salads were sold in 2017 as a result of the option for customers to substitute fries for a side salad for free with our meals. In 2023, we switched to promote Grilled over Crispy Chicken in Wraps and Salads across all platforms resulting in an increase in the share of Grilled Wraps selected by customers.