Imagine the impact if over 1,500 restaurants, more than 170,000 people, over 23,000 British and Irish farmers and 4 million daily customers change a little. Together we can change a lot.

Why Now?

We’ve been proudly serving communities across the UK and Ireland since 1974. But this moment in time requires us to accelerate our ambition – and work even harder to look after each other and our planet. That means not just keeping pace with change, but leading the change, and playing our part in bringing a more sustainable, fairer future within closer reach for everyone.

So, in 2021 we set ourselves a challenge to lead this change across five key areas. Our Plan for Change set ambitious goals and actions right across our business, from farms to front counter, and beyond. This includes achieving net zero emissions across our entire business and value chain by 2040.

Picture of female farmer with herd of cows.

Planet Positive

Taking action on climate and nature

Big Mac burger.

Great Food

Working on sustainable sourcing and more balanced choices

Photograph of McDonald's restaurant with self service screens.

Great Restaurants

Net Zero and closing the loop on waste

McDonald's employee

People Positive

Building skills, jobs and opportunities                                                                                                                                                                                                          

Two children playing in a McDonald's playground.

Serving our Communities

Stepping up for our communities by supporting families and young people                                                                                                                                                                               

Graphic highlighting the 5 pillars of McDonald's Plan for Change.

Our long-term goals in full

See the details behind our Plan

Looking after each other and the planet

Our goals will help us do more for our planet, our people, our restaurants, and our food. They're driving positive change right across our business, from farms to front counter.

Prince Charles speaking at a Princes Countryside Fund event.

Getting clear on climate

Find out how we’re helping farmers and customers get under the skin of sustainability with our two separate guides.

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