McDonald’s Qatar Takes Fans on Nostalgic Trip with New ‘As Featured In’ Campaign

The leading quick-service restaurant held a special film screening at Katara Studios, coupled with an array of activities, as part of the campaign that also introduces a limited-time ‘As Featured In’ Meal, starring menu items famously referenced in pop culture

Doha, Qatar, 29 August, 2023: From classic films and binge-worthy comedies to hit songs and anime series, McDonald’s has been famously featured in pop culture for decades. Now, McDonald’s Qatar is giving fans a front-row seat to a new experience, headlined by some of their most beloved menu items. As part of its latest ‘As Featured In’ campaign, McDonald’s Qatar held a private film screening for fans at Katara Studios - in a celebration of the brand and its iconic appearances in the world of entertainment.

The exclusive event featured a host of entertaining activities as well as interactive games and challenges to engage and delight fans of all ages. Through a range of themed activations, McDonald’s Qatar sent fans on a unique trip down memory lane, enabling them to relive the magic of their favourite characters and cherish their legendary food moments.

McDonald’s Qatar, Senior Marketing Manager, Mrs. Sara Abuobeid, commented: “Creating joyful and enriching experiences that stay with our customers remains a leading priority for us at McDonald’s Qatar. We are thrilled to bring this global campaign to our community in Qatar as a tribute to their natural love and unswerving loyalty for our brand, taking them on a one-of-a-kind journey recognising McDonald’s as a beloved cultural icon.”

The new campaign sees McDonald’s Qatar drop the ‘As Featured In Meal’ across all 74 of its restaurant branches. The meal includes a choice of 9-piece Chicken McNuggets, Quarter Pounder with Cheese or Big Mac Sandwich along with World Famous Fries, a limited-time ‘Loki’ Sweet ‘N Sour Sauce, and a soft drink.

By scanning the QR code featured on the exclusive As Featured In Meal packaging, fans can enjoy a visual treat of the various scenes that the menu item appeared in over the years. Additionally, when they scan the lid of the Loki Sweet ‘N Sour Sauce on Snapchat, fans can unlock a sneak peek of the upcoming Marvel Studios’ Loki Season 2, presented in a themed Augmented Reality (AR) experience.

To make fans feel just as fresh and famous as their show-stopping meals, McDonald’s has also partnered with PALACE - a London-based skateboarding and clothing brand that has featured McDonald’s across its disruptive, witty designs and skate videos – for custom merchandise. Via the QR code on their As Featured In Meal, fans can gain access to exclusive PALACE MCDONALD’S merchandise, available to purchase online.

The As Featured In campaign will run across all McDonald’s Qatar stores until September 10. Fans can purchase their As Featured In Meal through the McDonald’s App, in-restaurant and via the Drive Thru throughout the campaign. To learn more about McDonald’s Qatar, please visit: https://www.mcdonalds.com/qa/en-qa/our-community.html

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Who is McDonald's Qatar?

McDonald’s Qatar is 100% locally owned and operated by Al Mana Restaurants & Food Company W.L.L., opening its doors in December 1995. Today, the organization has grown to hone over 2,100 employees operating across a network of 74 restaurants in the state. McDonald’s Qatar is committed to delivering safe, high-quality products and superior service, synonymous with Golden Arches standards worldwide. Most importantly, spreading feel-good moments.

McDonald’s Qatar Core Business

As a leading quick service restaurant (QSR), we at McDonald’s Qatar take pride in our purpose of feeding and fostering community. Our founder Ray Kroc said ‘McDonald’s is a people business’, and we make sure to create delicious feel-good moments for everyone. We want to ensure we serve delicious quality food, in convenient locations and hours at affordable prices, providing the choice and personalization our customers expect all whilst delivering signature hospitality.