Happy Readers®

Unwind with your little one and enjoy our exciting collection of creative activities.

At McDonald’s we believe one book can change everything; it can ignite a life-long love of reading and has the power to foster imagination, unlock creativity and expand knowledge.

That’s why since 2013, we’ve provided over 160 million books for kids across the UK and Ireland through our Happy Readers® programme.

Three characters with books around the screen on a yellow shelf

World Book Day 

Get a free book on World Book Day on 6th March 2025 in restaurant, and a free token on the side of every Happy Meal® Box 19th February – 23rd March 2025!

Find Out More
Happy Readers Book Tour Map_2336x1040 Feb 25

McDonald’s® Book Tour

Join us at a McDonald's near you and create fantastical stories with your little one!

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Festive Fun in red bold text on a blue background with white snowflakes

Creative Play

From nature surveys to bug bingo, there are plenty of activities for your little one to enjoy this spring!

Discover Our Activities!

Fun Football Challenges

We’ve teamed up with Erin Cuthbert, Chris Gunter, Jack Rutter, and Ebere Eze to help keep your kids active and improve their football skills. From beginner to advanced, there are football challenges for everyone.

Watch Now

Now in Happy Meal

We are always teaming up with exciting partners in our Happy Meal®. Check out who we are partnering with next.                                                                                                                                                                                    

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World Book Day is a registered charity (no. 1079257) and registered company (no. 03783095) in the UK. World Book Day and the associated logo are the registered trademarks of World Book Day Limited in the United Kingdom. World Book Day illustrations © Vivian Truong 2025

© 2025 McDonald’s. Happy Meal and Happy Meal box design are trademarks of McDonald’s Corporation and its affiliates

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