Stream 10 Hours of Uninterrupted Calming Sights and Sounds from the Great Canadian Grasslands

Tune into The Grasslands Channel on the McDonald’s Canada YouTube Channel 

Langruth, Man. (Oct. 4, 2023) — Can’t touch grass today? Need something ambient to relax or study to? McDonald’s Canada is making the soothing sights and sounds of the grasslands accessible to all Canadians with The Grasslands Channel; a 10-hour livestream hosted on October 4th at a Canadian ranch in Manitoba, giving viewers an up-close opportunity to see, hear, and learn more about what makes these grasslands so important to Canadian beef farmers and ranchers.
  
Starting with a spectacular sunrise over the fields of Tapley Ranch in Langruth, MB, Canadians can visit McDonald’s Canada’s YouTube channel to tune into The Grasslands Channel livestream. In addition to enjoying the beautiful content, viewers can learn about the importance of grasslands and the work we do with long-term partners, farmers and ranchers to help preserve these vital ecosystems and improve soil health.    

“The iconic, craveable burgers our guests love, start with Canadian farms and ranches. The live stream aims to give Canadians from coast to coast to coast a glimpse at how today’s farmers and ranchers are producing the beef our guests know and love,” said Ashwin Ramesh, Senior Manager of Sustainability and Strategy, McDonald’s Canada. “We want to give viewers a front-row seat to where their favourite burger order begins for a new appreciation of this rich ecosystem vital to Canada’s food system.”

Starring in The Grasslands Channel are the fields of a ranch run by young rancher, Kristine Tapley, and her family. Tapley is a past participant in the Canadian Cattle Young Leaders program that McDonald’s Canada proudly sponsors which provides 18 to 35-year-olds with industry-specific training and mentorship opportunities to help further the success of the Canadian beef industry into the future.

“Grasslands are some of the world’s most productive and diverse ecosystems,” said Tapley, who has been ranching for 10 years. “I’m proud to share this amazing landscape my family and I care for every day with the rest of the country and show them the beauty and the environmental benefits of the land their food comes from.”  

Amid the chirping birds, buzzing insects and wind rustling through the grass, viewers tuning into the stream live can get their questions about the grasslands and different agricultural programs answered by McDonald’s Canada’s suppliers and partners.

“We’re committed to the work we do with long-term partners to help preserve vital grasslands and improve soil health, as well as working with next-generation farmers and ranchers to support the development of educational pursuits in agricultural innovation,” says Gemma Hinksman, Senior Director, Canada Impact Team, McDonald’s Canada. “This is one way we’re helping ensure we’re serving our guests great-tasting, quality food and delivering on our purpose to feed and foster communities.”

Together with our suppliers and partners, McDonald’s Canada supports various initiatives and programs with the future of our communities and the planet in mind. In addition to Canadian Cattle Young Leaders program, McDonald’s Canada works with McCain to provide cost-sharing grants totalling $1 million to Canadian farmers to support the implementation of regenerative agricultural practices. McDonald’s Canada also supports organizations like the Canadian Cattle Association (CCA), Ducks Unlimited Canada, 4-H Canada and the Canadian Roundtable for Sustainable Beef (CRSB). To learn more about work done by McDonald’s Canada, its suppliers and partners, visit mcdonalds.ca/our-purpose-and-impact.

Add the stream to your ambient video playlist now at the McDonald’s Canada YouTube channel, and learn more about how we’re delivering on our purpose to feed and foster communities.