March 25, 2021 - Winnipeg, Man. – Beef farmers and ranchers play an important role in providing quality food, but few people know they also play an essential role in protecting Canada’s land, water and wildlife. With the urgency of unprecedented environmental challenges, like climate change, Ducks Unlimited Canada (DUC) has teamed up with McDonald’s Canada and Cargill to support rancher-led work through a $5-million CAD Forage Program. The program will work to return 125,000 acres (50,585 hectares) of cropland to grass and pasture by 2025.

In response to growing climate concerns, returning less productive annual cropland to perennial grass helps remove carbon dioxide from the atmosphere. Collectively, the impact of this program is comparable to removing 75,000 metric tonnes of carbon dioxide from the atmosphere— the same as the emissions from driving 299 million kilometres in an average passenger vehicle. Perennial grass cover also provides habitat for prairie wildlife.

"In North America’s prairie ecosystems, cattle help ensure the sustainability of grasslands,” said Karla Guyn, chief executive officer for DUC. “Cattle fertilize the soil and help maintain plant biodiversity through grazing, controlling invasive grasses and allowing other species to thrive.

“For decades, we’ve worked with Canadian cattle farmers and ranchers to conserve natural habitat on their land,” said Guyn. “This initiative builds on their long-standing environmental stewardship while providing opportunities to help support their operations. We’re grateful to have strong partners in Cargill and McDonald’s that recognize the importance of natural habitats as part of sustainable agriculture.”  

Grasslands are some of the world’s most productive and diverse ecosystems, but these habitats and the species they support continue to be lost at alarming rates. Canada’s prairies contain wetlands, lakes, rivers and valleys that provide habitat to more than 60 wildlife species at risk. This project will help expand habitat and provide enhanced water quality, as grasslands naturally filter harmful nutrients from water.

The support from McDonald’s and Cargill allows DUC to provide farmers and ranchers incentives via discounted seed and technical support to help establish the forage on their land. In return, program participants agree to maintain the forage for 10 years.

“The result is a healthy, productive landscape where ranchers can graze their herd or harvest hay and a diversity of wildlife thrive,” said Guyn.

McDonald’s and Cargill are market leaders in Canadian beef. Both have made sustainability a cornerstone of how they do business, recognizing the role they play in advancing responsible food production. These companies are investing $1.25 million CAD in the Forage Program over the next five years, with DUC adding $3.75 million CAD through matching programs.

“This initiative is an example of how McDonald’s is driving toward our global climate change commitment by supporting beef farmers and ranchers in their efforts to implement practices that reduce greenhouse emissions,” says Nicole Zeni, senior manager, supply chain management, McDonald’s Canada. “Here in Canada, we’ll continue to collaborate with our partners, working together to create change and positive outcomes for farmers, ranchers, communities and the planet.”

This collaboration also supports Cargill’s BeefUp Sustainability initiative, which seeks to reduce greenhouse gas emissions throughout the company’s North American beef supply chain by 30 per cent by 2030. Cargill has launched several initiatives and three other programs to support this goal.

“At Cargill, we are in a unique position to drive sustainable beef production across North America. Through this project, we are partnering with Canadian ranchers to show how cattle are a force for good in conserving this critical ecosystem of soil, grassland and wildlife habitats,” says Heather Tansey, sustainability lead for Cargill’s global protein and animal nutrition and health businesses. “By working hand in hand, we can scale realistic solutions that address sustainability challenges and feed the world.”

Learn more about the Forage Program

Media Contacts:

Ashley Lewis, Ducks Unlimited Canada
media@ducks.ca

Kristen Hunter, McDonald’s Canada
media.relations@ca.mcd.com

Dan Sullivan, Cargill
media@cargill.com

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About Ducks Unlimited Canada
Ducks Unlimited Canada (DUC) is the leader in wetland conservation. A registered charity, DUC partners with government, industry, non-profit organizations and landowners to conserve wetlands critical to waterfowl, wildlife and the environment. Learn more at ducks.ca.

About McDonald’s Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. In both franchised and corporate-owned restaurants, nearly 100,000 people are employed from coast-to-coast, and more than 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent franchisees. Of the almost $1 billion spent on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada, visit mcdonalds.ca.

About Cargill
Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 155 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture.