Zoe Hamburger joined the UK McDonald’s Senior Leadership Team as SVP Chief Restaurant Officer, in March 2024. She is responsible for the operational restaurant business, including Delivery, Field Services, Franchising and Corporate Operations.
Zoe joined McDonald’s in the US more than a decade ago after with advertising and Public Relations agencies, on the McDonald’s business, as well as other brands. She initially joined as part of the US Marketing team and held several roles in the department, including Head of National Field Marketing in 2020. She transitioned to an Accelerated Operations Program in 2021 before assuming the role of A Field Vice President of the Bethesda Field Office, covering six US states and 1,200 restaurants in the mid-Atlantic area of the East Coast.
During her time at McDonald’s, Zoe has proven herself to be a passionate leader, by tapping into the power of unity and collaboration across all three legs of the stool. Her focus on treating the ‘how we get there’ as importantly as the ‘what we can accomplish’ has driven consistent year-over-year growth. During her time in Bethesda, Zoe accelerated Digital growth through a focused Operations and people led strategy, which led to an improved restaurant experience for customers.
Zoe’s favourite McDonald’s menu item is the Double Cheeseburger.