Michelle was made Senior Vice President, Chief Marketing Officer in September 2021. She is responsible for all food strategy and marketing campaigns across the UK and Ireland, and plays a leading role in the development and execution of the business-critical Trust agenda.
Since joining the business in 2015 as Marketing Manager, Michelle has also held the roles of Head of Marketing, Marketing Director and, most recently, Vice President Marketing.
During her time at McDonald’s, Michelle has led on award-winning advertising campaigns, including the McCafe range, Spicy McNuggets and the Grand Big Mac, which is currently the most successful promotion to date for UK and Ireland.
Michelle first joined the business as a crew member during her time at college. She went on to hone both her commercial and creative marketing expertise at Weetabix and at SSP as Head of Coffee and Bakery Brands, and most recently worked as Head of Marketing at Harris & Hoole.
Michelle’s favourite McDonald’s menu item is Chicken McNuggets.
