V-EGIN THE NEW YEAR WITH A BANG MCDONALD’S UK SET TO LAUNCH FIRST FULLY VEGAN MEAL IN JANUARY 2020
12-10-2019
MCDONALD’S UK SET TO LAUNCH FIRST FULLY VEGAN MEAL IN JANUARY 2020
· Veggie Dippers will go on sale in McDonalds UK and Ireland restaurants from 2nd January with Happy Meal® option available
McDonalds will launch their first ever vegan meal from the 2nd January, with the introduction of the new Veggie Dippers.
The new Veggie Dippers, made with red pepper, rice, sundried tomato pesto and split peas surrounded by light and crispy breadcrumbs, have been accredited as vegan by The Vegetarian Society.
Customers will be able to order a fully vegan meal for the first time when the Veggie Dippers are teamed with a Vegan accredited Fries and any of the soft drink options and sauces. The Veggie Dippers will also be available as a fully vegan Happy Meal® following the success of the first ever veggie Happy Meal® earlier this year.
Thomas O’Neill, Head of Food Marketing at McDonald’s UK & Ireland, said: “In the last 12 months we’ve seen an 80% uplift in customers ordering vegetarian options at McDonald’s, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers. The Veggie Dippers are a delicious addition to our menu and we’re looking forward to seeing what customers make of our first vegan Extra Value Meal and Happy Meal in the New Year.”
The new vegan meal options are:
· NEW Veggie Dippers meal – Four red pepper and pesto dippers with light and crispy breadcrumbs, served with Fries and a soft drink - RRP £4.99
· NEW Veggie Dippers Happy Meal® – Two red pepper and pesto dippers with light and crispy breadcrumbs, served with choice of vegan friendly side (vegetable bag, fruit bag or fries) and water or a Fruit Shoot £2.99
Alternatively, the four Veggie Dippers can be purchased separately for £3.29
ENDS
For more information please contact: McDonaldsVeggieDippers@redconsultancy.com
Notes to editors
About McDonald’s:
McDonald’s has run its business in the UK since 1974 and currently operates just over 1,300 restaurants across the UK and Ireland. McDonald’s is one of the UK’s largest private sector employers, employing over 130,000 people. It is estimated to provide over 85,000 jobs to young people aged 16-25, making it one of the largest employers of young people in the UK and Ireland.
Nutritional information per 4 Veggie Dippers (adult):
Energy KJ | Energy kcal | Fat (g) | Saturates (g) | Sugars (g) | Salt (g) |
1339 | 321 | 13 | 1.3 | 2.3 | 1.1 |
Nutritional information per 2 Veggie Dippers (happy meal):
Energy KJ | Energy kcal | Fat (g) | Saturates (g) | Sugars (g) | Salt (g) |
670 | 160 | 6.6 | 0.7 | 1.2 | 0.58 |