MCDONALD’S FUNDS REDISTRIBUTION OF OVER 1M MEALS THIS WINTER THROUGH CHARITY PARTNER FARESHARE

MCDONALD’S FUNDS REDISTRIBUTION OF OVER 1M MEALS THIS WINTER THROUGH CHARITY PARTNER FARESHARE

· This winter, McDonald’s will help redistribute over 1 million meals through FareShare to families in greatest need

· For every order via the McDonald’s app on England and Wales match days, McDonald’s will also donate 100 Reward Points*

· Phil Foden, Emmanuel Petit, Laura Woods and Bash the Entertainer, have all contributed to raise awareness of the campaign, which features limited edition McDelivery bags celebrating amazing football memories

Today, McDonald’s has announced its latest campaign in collaboration with FareShare – the UK’s biggest charity fighting hunger and food waste.

To ensure more families can enjoy a meal and the match together this winter, McDonald’s will fund the redistribution of over one million meals to people across the country who need it most.

McDonald’s is also donating 100 Reward Points for every single order made via the McDonald’s app on Wales and England football match days between 19th November and 19^th December 2022. This equates to the redistribution of two meals for every five orders made through the app.

The funding will help FareShare to get surplus food from across the food industry, to nearly 9,500 frontline charities and community groups.

To raise awareness of this partnership, McDonald’s is working with some of the biggest names in sport and entertainment to create limited-edition McDelivery bags. The bag designs celebrate great football memories and the campaign aims to help millions of people create special memories of their own this winter.

The likes of footballing superstars Phil Foden and Emmanuel Petit, sports presenter Laura Woods, and social media star Bash the Entertainer have already contributed to the campaign, with more big names to follow over the coming weeks. Lucky customers can get their hands on a limited-edition bag by ordering via the McDonald’s app.

England superstar, Phil Foden, said: “McDonald’s and FareShare are making sure more than one million meals get to people across the country who need them most. I’ve got some great memories of watching football as a kid, surrounded by family and friends. I really hope that this partnership means more families can enjoy a good meal this winter and create some amazing memories of their own. It’s such an important issue and I was happy to help out.”

Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the invaluable support from McDonald’s over the last two years, and we wouldn’t be able to reach as many people without their help.  Getting food around the country and into people’s hands is one of the biggest challenges we face. As demand for our food has skyrocketed, funding the redistribution of over one million meals this winter will make a huge difference. We’re thrilled to have this support from McDonald’s in getting food that may otherwise go to waste to people in need.”

Alistair Macrow, Chief Executive Officer for McDonald's UK & Ireland, said: “Supporting the communities we serve is a top priority for our business. Together with our franchisees, we’ve already been able to fund the redistribution of 11 million meals to families in the greatest need through our partnership with FareShare. Never has this support been needed more.

“The latest phase of the partnership means we can continue to help those who need it most this winter and ensure more families can enjoy a meal and the match together.”

McDonald’s has been a partner of FareShare since 2020, helping them with their mission to redistribute surplus food to charities and community groups in areas that are in most need of support.  Since 2020 McDonald’s UK has funded the redistribution of the equivalent of over 11 million meals through charitable donations.

Sports presenter, Laura Woods, commented: “Sport has an amazing way of transporting us back to specific moments from our past. Not just the action on the pitch, but where we were watching and who we shared that moment with. It’s surreal that one of the moments that inspired me to pursue a career in sport will be on a McDelivery bag! I hope it helps to raise funds for such a great cause.”

-ENDS-

Notes to editors

*McDonald’s has committed the funding for the redistribution of 1m meals (£250,000). The final donation will be based on the number of deliveries made, on the McDonald’s app, on home nation match days during the 2022 FIFA World Cup™, taking place between 19^th November and 19^th December 2022. Every 1500 Rewards points equal £1.50, or the equivalent of six meals for FareShare Registered Charity Number 1100051.

About FareShare

FareShare is the UK’s biggest charity fighting hunger and food waste. We take good-to-eat surplus food from across the food industry, sort it in our regional warehouses across the UK, and pass it onto a network of nearly 9,500 charities and community groups. These include food banks and pantries, hostels, refuges, community centres, older people’s lunch clubs, school clubs and hospices. Three quarters of the organisations we provide food to, support children and families. During the last financial year, 2021-22, FareShare redistributed the equivalent of nearly 130 million meals - that’s 4 meals every second.

Terms & Conditions

18+. App Terms and Conditions and Privacy Statement apply. The World Cup FareShare donations run from 19/11/22 to 19/12/22. Exclusively on the McDonald’s app. Chosen charity is FareShare (UK) (reg. charity no. 1100051). Every 1500 Reward points = £1.50, or the equivalent of six meals for FareShare. 

For more information contact:

McDonald’s Press Office

0203 892 1000 / PressOffice@uk.mcd.com

The McDonald’s Sport Press Office

020 7025 6697 / mcdonaldssportsteam@redconsultancy.com