McDONALD’S UK BRINGS BACK ICONIC CHARACTERS TO LIGHT UP LIVING ROOMS IN 2024 CHRISTMAS ADVERT

Under strict embargo until Saturday 16^th November 2024 at 2pm.

McDONALD’S UK BRINGS BACK ICONIC CHARACTERS TO LIGHT UP LIVING ROOMS IN 2024 CHRISTMAS ADVERT

· McDonald’s UK and Ireland reveals 2024 Christmas advert, titled ‘The Gift of McDonald’s’

· Directed by the acclaimed, Nicolai Fuglsig, the larger-than-life light show celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s

· Things we love to see! A neon-lit Grimace doing the running man alongside a dancing Birdie, and the Hamburglar to the soundtrack of Benny Benassi’s, ‘Satisfaction’

McDonald’s UK & I is bringing all the smiles this festive season with its latest Christmas advert, ‘The Gift of McDonald’s.’

Set to the unexpected soundtrack of Benny Benassi’s, ‘Satisfaction,’ the festive campaign is an extravaganza of Christmas lights, and reminds everyone of the joy of a well-deserved break at McDonald’s amidst the busy holiday period.

Directed by the award-winning, Nicolai Fuglsig, the 60 second spot follows a couple sitting in their car after a busy day buying Christmas presents for their family. The Golden Arches is glowing in the distance which entices the couple to spontaneously visit McDonald’s via a larger-than-life light display.

Cue the couple driving through a suburban neighbourhood complete with festive lights flashing to the beat of the music.

Audiences are treated to ribbons adorning the houses, signs pointing the way to McDonald’s, inflatable Christmas characters lining the footpaths while, a tower block building unveils the layers of a Big Mac®. What’s more, iconic McDonald’s characters also make appearances throughout and as they’ve never been seen before – as giant, dancing Christmas neon-lights. Grimace breaks it down, Birdie busts out the robot, the Hamburglar strikes a pose  — all guiding the pair toward a magical, illuminated McDonald's drive-thru.

Michelle Graham-Clare, Chief Marketing Officer, S.V.P at McDonald's, said: "Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops, and endless wrapping, it’s easy to forget to take a moment for yourself or with your loved ones. That’s why we’re reminding everyone that the perfect festive break is always just around the corner. With ‘The Gift of McDonald’s,’ we aim to capture those small moments of lightness and joy, from festive gift tags to our seasonal menu and exclusive merchandise."

-ENDS-

For more information, images or a Festive McDelivery, please email: mcdonaldsfestiveteam@redconsultancy.com