BLOCKBUSTER BITES: McDONALD’S TEAMS UP WITH A MINECRAFT MOVIE TO CREATE EPIC HAPPY MEAL®

BLOCKBUSTER BITES: McDONALD’S TEAMS UP WITH A MINECRAFT MOVIE TO CREATE EPIC HAPPY MEAL®

• McDonald’s UK and Ireland has partnered with the most hotly anticipated film of the year to bring this amazing Happy Meal® to millions of fans worldwide
• Making their way into the Happy Meal® are 12 NEW toys and an adventure book inspired by the movie, all available with the Happy Meal®
• The new Happy Meal® will be available in restaurants nationwide from Wednesday, 26^th March for a limited time only

In celebration of the new A Minecraft Movie in cinemas, Happy Meal® customers can enjoy a special limited-edition A Minecraft Movie Happy Meal®, available from Wednesday, 26^th March.

Each Happy Meal® will be served in a bespoke A Minecraft Movie Happy Meal® box and will come with one of the 12 BRAND NEW toys – each crafted to spark imaginative play.  These include film characters such as Evoker, Bee, Skeleton, Sheep, Creeper, along with a Grass Block and Llama or Stone Block and Garret.

If your child is more of a bookworm than a toy enthusiast, the Minecraft Adventures book is also available with the meal and is packed with fun-filled activities. The initiative is part of McDonald’s continued commitment to providing access to books for as many families as possible through its Happy Readers® programme which has distributed over 160 million books to date.

Figures from new McDonald’s research¹ showcase that when choosing toys for their children, the highest priority for parents is fun and excitement, with 65% of parents citing this as most important. Furthermore, 54% of parents see improved communication and enhanced creativity in their children when playing with toys. With this in mind, McDonald’s is committed to providing toys that fuel creativity and encourage children to unleash their imagination and embark on their own adventures.

Ben Fox, Senior Vice President Chief Marketing Officer at McDonald’s UK and Ireland, said: “We are delighted that two iconic worlds are colliding - McDonald's and A Minecraft Movie, to create the ultimate Happy Meal®. This first time ever collaboration allows us to bring the characters of A Minecraft Movie to life, including beloved Creeper and Skeleton, in the form of exclusive Happy Meal® toys. Children will be able to unleash their imagination and embark on their very own A Minecraft Movie adventures.”

Notes to Editor

For more information, please contact: mcdonaldsprojectlama@redconsultancy.com

Research

¹ Research conducted of 2,000 UK parents of children aged 4-11 by Mortar, February 2025.

About McDonald’s UK & Ireland 

McDonald’s has been operating in the UK since 1974. The business currently operates more than 1,560 restaurants across the UK and Ireland, serving over three million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing more than 159,000 people and works with over 29,000 British and Irish farmers.

More about Happy Meal®:

Available for around £3.99, a Happy Meal® contains a choice of Fish Fingers, 4 Chicken McNuggets® or Veggie Dippers (2 pieces) with an Apple Slices bag side, plus selected small cold drink options including bottled water and milk (and includes a book or a toy). Served from 11am. Price is set by each restaurant and may vary nationwide. Menu items are subject to availability.

About a Minecraft Movie

From Warner Bros. Pictures and Legendary Pictures and starring Jason Momoa and Jack Black, “A Minecraft Movie,” directed by Jared Hess, is the first-ever big screen, live-action adaptation of Minecraft, one of the best-selling video game of all time. 

The film also stars Emma Myers (“Wednesday”), Oscar nominee Danielle Brooks (“The Color Purple”), Sebastian Hansen (“Just Mercy, “Lisey’s Story”), with Jennifer Coolidge. Welcome to the world of Minecraft, where creativity doesn’t just help you craft, it’s essential to one’s survival!  Four misfits—Garrett “The Garbage Man” Garrison (Momoa), Henry (Hansen), Natalie (Myers) and Dawn (Brooks)—find themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination.  To get back home, they’ll have to master this world (and protect it from evil things like Piglins and Zombies, too) while embarking on a magical quest with an unexpected, expert crafter, Steve (Black).  Together, their adventure will challenge all five to be bold and to reconnect with the qualities that make each of them uniquely creative…the very skills they need to thrive back in the real world.

Oscar nominee Hess (“Ninety-Five Senses,” “Nacho Libre”) directed, with Roy Lee, Jon Berg, Mary Parent, Cale Boyter, Jason Momoa, Jill Messick, Torfi Frans Olafsson and Vu Bui producing, and Todd Hallowell, Kayleen Walters, Brian Mendoza, Jonathan Spaihts, Pete Chiappetta, Andrew Lary and Anthony Tittanegro executive producing.

The director’s creative team behind the camera includes BAFTA-nominated director of photography Enrique Chediak (“127 Hours,” “Transformers: Rise of the Beasts”), Oscar-winning production designer Grant Major (“The Lord of the Rings: The Return of the King,” “The Meg”), editor James Thomas (“Pokémon: Detective Pikachu”, the “Borat” films), Oscar-winning VFX supervisor Dan Lemmon (“The Jungle Book,” “The Batman”), and costume designer Amanda Neale (“The Meg,” “What We Do in the Shadows”).  Casting is by Rachel Tenner.  The music supervisors are Gabe Hilfer and Karyn Rachtman, and the music is by Mark Mothersbaugh (“Thor: Ragnarok,” the “LEGO®” movies).

Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojäng Aktiebolag Production, A Jared Hess Film, “A Minecraft Movie.”  The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China, and released only in theaters and IMAX in North America on April 4, 2025, and internationally beginning 2 April 2025.