POTS OF BIG MAC® SPECIAL SAUCE FINALLY LAND IN MCDONALD’S

• UK and Ireland customers can now buy the world-famous sauce for the first time
• Limited edition – pots will retail at 50p each but will only be available for six weeks or until they sell-out – and when they’re gone, they’re gone!
• Customers encouraged to take them home and add the Special Sauce to their favourite home cooked meals - #MacItBetter

Big Mac® fans rejoice! The highly anticipated launch of Big Mac® Special Sauce dipping pots are hitting McDonald’s across the UK and Ireland at 5am and are expected to sell-out quickly.

The ingredients and quantities have always been a closely guarded secret. With millions of people trying to recreate the taste at in their own kitchens* - you can now take the taste of McDonald’s home. Whether it’s to go in a burger, have with a pizza or steak, or even to make your own twist on Mac & Cheese – you can #MacItBetter.

You’ll have to be quick though! A limited run of the pots will go on sale and are expected to quickly sell-out, with social media going mad for the news, so restaurant staff prepped for bulk orders and big queues.

The 50ml pots will retail for 50p each, will be available 24 hours a day and have a seven-day shelf life. Try them with Chicken Selects, a Hash Brown or even in a McMuffin – now anything can have that Big Mac® taste that we know and love.

Michelle Graham-Clare, Vice President Food & Marketing, McDonald’s UK & Ireland, said: “For years, customers have been desperate to get their hands on the world-famous Big Mac® Special Sauce, many have attempted to recreate it at home to no avail. So we are delighted to finally bring these dipping pots to the UK and Ireland.  We are looking forward to seeing the imaginative ways our customers attempt to ‘Mac It Better’ in kitchens across the UK, by adding our iconic Special Sauce to their breakfast, lunch and dinner.”

Available in restaurant, in Drive-Thru, via the My McDonald’s App, and also via McDelivery, now is the time to try Big Mac® Special Sauce with any McDonald’s menu items whether that’s Chicken McNuggets, Veggie Dippers... or perhaps a Big MacFlurry…?

*228million results when searching for Big Mac® Sauce alone online

ENDS

For more information, please contact:  BigMacTeam@redconsultancy.com

Campaign hashtag: #MacItBetter

Twitter/Instagram: @McDonaldsUK