What does the Rainforest Alliance mean?

Great question. The Rainforest Alliance is a not-for-profit organisation who build strong forests, healthy agricultural landscapes, and thriving communities. Every freshly-ground McCafé® coffee uses 100% responsibly-sourced Arabica beans grown on Rainforest Alliance Certified™ farms. Coffee farms that are awarded the Rainforest Alliance Certified™ seal are audited regularly to ensure they're meeting high environmental, social and economic standards. Buying their coffee beans means we're helping improve the life for farm families and local communities, while also protecting the environment. We're really proud of it.