Our beef

Our beef burgers are made from whole cuts of British and Irish beef, with just a pinch of salt and pepper added after cooking.

100% British and Irish beef

British and Irish farmers are our most essential ingredient, and we're proud to work with over 29,000 of them. Each and every one of the farmers is approved by a nationally recognised farm assurance scheme, such as Red Tractor or Bord Bia.

Three cows pictured in a field.

How are we improving the sustainability of our beef?

We’re investing in research and working with British and Irish farmers to trial more sustainable ways of producing beef.

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Regenerative agriculture (FAI Farms film)

Learn more about regenerative beef farming.

Herd of cows grazing on hay in a barn.

Helping farmers to reduce carbon emissions by over 23%

We’ve funded a £1 million study into carbon reduction on beef farms in the UK and Ireland. The farms involved saw their carbon emissions reduce by over 23% during the six-year study.

 

Sustainable Beef Network.

Sharing best practice

Find out how we're supporting British and Irish beef farmers to make animal welfare and environmental improvements through our Farm Forward programme to share knowledge and learn from industry experts. 

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A boat in the sea with the MSC logo.

We only use sustainably-sourced fish

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Chicken selects with ketchup and mayo sauces.

We use 100% chicken breast meat

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Four pigs with RSPCA logo.

Find out about our RSPCA Quality Assured pork

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