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| We have an obligation to give back to the community that gives so much to us. |
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Ray Kroc
McDonald's Founder & First CEO |
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Our restaurants and the local communities they serve have a mutually dependent relationship. Our restaurants depend on their communities for business. They in turn give back to their communities by supporting local programs and charitable causes. It's been that way ever since Ray Kroc founded McDonald's more than 50 years ago. |
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| Support for Ronald McDonald House Charities and Other Children's Programs |
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We focus our philanthropic efforts on supporting charities that address the needs of children, especially Ronald McDonald House Charities (RMHC) and its local Chapters around the world.
World Children's Day is one of the major ways we support RMHC and other children's causes. During this annual event, our local business units, owner/operators, and suppliers around the world coordinate to host simultaneous fundraisers in our restaurants. In 2006, with the help of our customers, the System raised more than $27.5 million. Since the events began, in 2002, they have raised a total of more than $124 million.
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| For a personal view of our support for RMHC and why it is our charity of choice, read our Vice President for Corporate Social Responsibility's blog entry on corporate philanthropy. |
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| Support for Disaster Relief |
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When our communities need help, McDonald’s is there. Working with disaster relief organizations, our owner/operators, company-operated restaurants, and suppliers provide food and other support to disaster victims, rescue workers, and others engaged in disaster-related efforts.
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McDonald’s China has swiftly responded to the earthquake in Sichuan Province. In the first week after the disaster, it:
- Committed $1 million RMB to the relief efforts, with an additional $500 RMB to come from Ronald McDonald House Charities of China.
- Delivered a total of 22,000 meals to hospitals that were running out of food, front-line relief workers, and military, police, and fire department officers.
- Supported the local blood drive with food and beverage stations at the donation centers and in-store promotions, including a free meal incentive.
- Conducted activities in other parts of China, including an in-store fundraiser in Xiamen and voluntary blood donations by McDonald's staff in Nanning.
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After Hurricane Katrina, McDonald's restaurants across the U.S. initiated fundraising and other support activities. Our employees also gave generously—of their funds, their time, and themselves. The corporation committed $5 million to Katrina relief efforts, including funds to match those donated by our employees and customers.
Within hours after the tsunami in Southeast Asia, our restaurants in affected areas reopened to begin providing food, water, and other assistance to victims and relief workers. Our local business units, owner/operators, and suppliers initiated diverse programs to raise funds for the cause. Together with generous contributions from RMHC and local RMHC Chapters, these efforts raised approximately $3.3 million (USD) within the first month after the disaster.
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| Ongoing Local Philanthropic Efforts |
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Day in, day out, McDonald's local business units give back to their communities in a wide variety of ways. Our owner/operators participate in these programs and sometimes create or sponsor programs of their own. Efforts tend to reflect priorities for our brand and our customers' expectations—children's health and education, youth sports and amateur athletics. |
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For 16 years, McDonald's Brazil has sponsored an annual country-wide fundraiser—McHappy Day—to help provide care and treatment for children and adolescents with cancer. The program has raised more than $27.5 million (USD) to assist more than 100 organizations allied with RMHC Brazil. It has become not only the country's largest fundraiser for pediatric cancer, but a major channel for informing the public about the disease. |
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