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1997 Annual Report
The 1997 Annual Report can be downloaded and opened as Adobe Acrobat PDF files. If you do not already have the Adobe Acrobat Reader, you'll need to
download
it.
Table of Contents Front Cover and Page 5.pdf
(366 Kb)
Letter to Shareholders Pages 2-3.pdf
(105 Kb)
Performance at a Glance Inside Front Cover and Inside Gatefold.pdf
(73 Kb)
What's Been Happenin' Pages 6-7.pdf
(291 Kb)
Chief Financial Officer Answers Shareholder Questions Page 8.pdf
(47 Kb)
Creating and Managing Our Cycle of Success Pages 10-12, 14, 17.pdf
(508 Kb)
McDonald's Recipe for Success Page 14-15.pdf
(842 Kb)
Profiles Page 13, 16.pdf
(296 Kb)
Q&A with Some of Our Toughest Critics Page 48.pdf
(72 Kb)
Photo Spread Pages 18-19.pdf
(435 Kb)
Year in Review Pages 21-24, 26-30.pdf
(791 Kb)
Financial Review Pages 32-35, 37-44.pdf
(147 Kb)
Table of Contents Front Cover and Page 5.pdf