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Mary Dillon, Executive Vice President - Global Chief Marketing Officer
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As McDonald's Executive Vice President and Global Chief Marketing Officer, Mary Dillon leads the company's worldwide marketing efforts and global brand strategy across 118 countries.
Her areas of focus include ongoing innovation in marketing planning and execution, brand evolution and creative strategy, children's well-being initiatives, global sports alliances and marketing talent development. |
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Since joining McDonald's in the Fall 2005, Mary has prioritized the use of consumer-based insights and research to drive marketing strategy.
Her accomplishments include the formation of the company's first Global Moms Advisory Panel and innovation in the area of children’s well-being. She has also driven marketing effectiveness through increased diversification of media mix and use of tools to improve return on marketing spend. In addition, she leads the holistic activation of the company's sports and entertainment properties, including the creation of the McDonald's Champion Kids program for the 2008 Beijing Olympics.
Prior to joining McDonald's, Dillon was President of the Quaker Foods division of PepsiCo Corporation. She began her career in Marketing for Quaker Oats in 1984 and held positions of increasing responsibility across several food and beverage categories, including serving as the VP-Marketing for Gatorade.
A native of Chicago, Dillon earned a Bachelor of Science degree in Marketing and Asian Studies at the University of Illinois. She has been a Board member of Housing Opportunities for Women and a United Way Volunteer.
In 2006, Mary was named to the Wall Street Journal's ''Top 50 Women to Watch'' list and in 2007, she was appointed to the Board of Directors of Target Corporation.
A triathlete and mother of four, Mary and her husband Terry live in the Chicago suburbs. |
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